It wasn't too long ago when some movie fans found that the easiest and cheapest way to watch movies in a post-Blockbuster world was to rent DVDs from Redbox kiosks at the drug store and other retailers. Ahh, the early 2010's. The rise of Netflix and other streaming services pretty much killed that business though.
But Redbox is back. It's built its own streaming operation. And the company's stock is somewhat inexplicably one of the hottest on Wall Street, even as Netflix (NFLX) has plummeted.
Shares of Redbox are up more than 20% this year, about 55% in the past month and nearly 200% in the past three months. That's in stark contrast to the 70% plunge for Netflix, the worst stock in the S&P 500. Disney (DIS), which has its own the vaunted Disney+ streaming service, is down 40%, making it the biggest dog of the Dow.
Other media companies with streaming services, including Paramount Global, Peacock owner Comcast (CMCSA) and CNN parent Warner Bros. Discovery, which has both HBO Max and Discovery+, have fallen sharply in 2022 as well.
Now there is concern that there are too many streamers chasing too few customers. Apple (AAPL) and Amazon (AMZN) have streaming services, too. Disney also owns Hulu. And consumers may be cutting back on non-essential monthly subscriptions as recession fears grow.
So why is Redbox thriving? It's a bit complicated.
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Redbox went public through a merger with a blank-check special purpose acquisition company (SPAC) in October. The company was previously owned by private equity giant Apollo Global Management (APO), which took Redbox's parent company Outerwall private in 2016. Outerwall also owned change-counting kiosk Coinstar, another retail relic.
Redbox is now planning to merge again, this time with the oddly named video on demand media company Chicken Soup for the Soul (CSSE), the owner of the Crackle streaming service. Chicken Soup for the Soul bought Crackle from Sony in 2020.
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